You're Booked.
Everything below will help you make the best decision for your business before our call.
Before Your Call — Here's What to Know
The call will cover two questions almost everyone asks:
- →Will this work in my market?
- →How likely is this to work for me?
At the end of the day it comes down to one thing: Will I get a return on my ad spend? We'll walk through everything you need to make an educated decision.
The Most Important Thing to Understand
We Don't Have the Lowest Cost Per Lead — and That's Why Our Clients Have a Higher ROI
When we first started running Meta ads for ourselves, we were getting 1 in 35 leads to a contract. On the surface our CPL looked cheap. But we were flooding pipelines with junk — and junk leads don't close, they just clog up your conversion rates and waste your team's time.
So we changed how we qualify leads on the lead form. That change took our lead-to-contract down to 1 in 15. Yes, the cost per lead went up. Here's what happened to the numbers:
Before Quality Changes
After Quality Changes
Our average cost per lead across all active clients as of April 2026 is $77.71. But the number that actually matters is cost per appointment— that's what drives your contract rate and your ROI. If you want to work with someone who focuses on return on investment rather than the cheapest CPL number, you're in the right place.
What Results Usually Look Like
The bigger the metro area, generally the lower the CPL. The more competitive a market, generally a little higher CPL. New York is more expensive than Houston, and so on. Below are good comparisons to see what your CPLs can be based on several different strategies.
CPL Ranges by Market Strategy
Nationwide / Top 100 Cities
Based on ~$40K+ in spend
Dallas / Houston
Based on ~$20K+ in spend
* Good comparison for 2 major metros
Central FL
Based on ~$60K+ in spend
New York, New Jersey & PA
Based on ~$60K+ in spend
California (Riverside / OC)
Based on ~$50K+ in spend
Single Markets (ATL, DFW, South Jersey, Charlotte, Raleigh)
Based on ~$100K+ in spend
State Wide Campaigns
Depending on state — based on ~$30K+ in spend
5+ Metros
Based on ~$75K+ in spend
These are averages based on recent market data. You will get an exact CPL projection for your business on the call.
How We Keep Lead Quality High
People who've tried Meta ads before usually say one of two things: “It worked for a while, then lead quality dropped” — or — “The leads were just low quality from the start.”Common problems when accounts aren't managed correctly:
- ✕A lot of retail leads — people who just want to list, not sell to an investor
- ✕Leads that weren't ready to sell for months or years
- ✕Out-of-area leads that waste your team's time
- ✕Unverified phone numbers that never answer
These happen when there's no game plan to fix issues for each account individually. Most agencies are one-size-fits-all. Ours is highly customized — and we look at your account every single day.
- ✓We review your 7-day and 30-day CPL daily and make adjustments before you'd ever know there's an issue — extremely proactive
- ✓Weekly lead quality review — location, equity, and sales team feedback
- ✓Our lead form is built to train Meta's algorithm — not just gather the 4 pillars of information (condition, timeline, motivation, price). Those tell you about the property, not whether the seller actually wants to sell. When we used the 4 pillar qualification form, our lead-to-contract ratio was 1 in 35. Now that we filter for the correct avatar, our conversion is 1 in 15
- ✓Every lead has equity, fits your buy box, and has a verified phone number — ~90–95% answer the phone
- ✓We primarily use pain-focused video ads — 9% lower CPL and 20% higher quality lead vs. image ads, targeting sellers who need to sell in the next 30 days for a financial reason
If performance is ever slow — that's data, not failure. Whatever the issue is, we have a process to diagnose and fix it.
Client Results
Real Numbers From Real Clients
“$51 CPL vs $300–$1,000/lead on PPC. 4 contracts in month one. 10–14x ROAS.”
— Mike
Was paying $300–1,000/lead at a PPC agency before switching to us.
“$10K spent → $38K closed, another deal in the pipeline. 8–9x ROAS.”
— Greg
Brand-new wholesaler. First marketing channel. Zero prior RE experience.
“28 leads → 5 contracts. Projected $80–100K profit. "1-call close kinda hot leads."”
— Anthony (Av)
Nashville, Knoxville & Atlanta. Was cold calling before. Made the shift to inbound.
“$36K in spend → 13 contracts → 6.4x ROAS. $231K projected revenue.”
— Billy
NY & NJ — one of the most expensive markets in the country.
“So far one wholesale fee $80K and a $20K listing 🙂”
— Chelsea
San Luis Obispo, CA — Central California.
From Discord, direct messages, and ad account dashboards. Not cherry-picked.
What Happens on the Call
Your Zoom is confirmed — check your email and calendar for the link. On the call we'll give you your expected CPL for your market, tell you how this fits your business, and walk through whether we're a good fit. No pressure either way.